You can tell someone in the family is doing a PhD - just got one of those messages from Amazon saying:
"We've noticed that customers who have purchased or rated Education for Critical Consciousness (Continuum Impacts) by Paulo Freire have also purchased Art Education in the Postmodern World: Collected Essays (Readings in Art and Design Education Series) by T Hardy."
But we're rescued from Pseud's Corner by this other one:
"We've noticed that customers who have purchased music by Dolly Parton have also ordered Me & Bobby Maghee by Kenny Rogers."
It was ironic, honest.