Still invisible after all these years

When the Information Design Association was started in the early 1990s, one of the things I remember discussing was the invisibility of our specialism. In the Yellow Pages, we had to go under Designers, Advertising & Graphic.

One early success was to get a category created in the Design Effectiveness Awards, run by the Design Business Association. It survived a few years, but has disappeared now.

I was reminded of this when applying for a savings account with Santander (or Abbey, Bradford, Bingley, Alliance & Leicester, as I think they were once called). 

They wanted to know my occupation, but it was back to the bad old days.