My sister encountered this and Facebooked it. I'm thinking we could usefully take this approach to all kinds of instructions. For example, installing any kind of Windows software or device: "Click on 'install'. Stay calm."
Or phoning your broadband helpline: "Phone 0845 123456. Watch your language."
Or phoning your broadband helpline: "Phone 0845 123456. Watch your language."
And so on.