I caught up with Paul Matson at the recent Vision Plus conference in Birmingham. Paul did the MA Information Design at Reading when I was teaching there. He works for the Institute of Physics in Bristol, creating web sites but as a sideline he's created a great gardening concept, Sowhow.
Paul sells organic seeds, packed on information cards that explain how to grow it, store it and cook it. I particularly like the link between garden and kitchen (I'm a fan of Monty and Sarah Don's Fork to Fork, not just for the clever title).
