This came with some online shopping I ordered from Marks & Spencer. It says 'Hey, I'm important' twice - once verbally and once visually. But the inside of the leaflet was disappointing - a bureaucratic form in small type.
It's a bit like someone spotting you're in trouble and saying 'I'll help' in a very loud voice, but not actually helping much.
A helpful, on-brand, slightly wacky (in an Innocent smoothie kind of way) headline is almost invariably followed by a spectacular failure to solve the problem. Have you ever noticed that the larger the headline saying 'The small print' the smaller the print actually is?
