Thursday, November 19, 2009


Aleksandr from the car insurance ad is campaigning to have the word 'simples' added to the 'Dictionary of English Oxford'. 

With irony-sensors switched off, I could point out that it is already there, since 'simple' is a noun as well as an adjective, with the plural form 'simples'. It is used in herbal medicine to describe a remedy with just one ingredient (thanks to Judy Delin's encyclopedic mind for that).

Apparently Aleksandr's usage is catching on - someone used it in an email to me the other day, hence this geekish hunt for origins.

It turns out that as with so much, Shakespeare was there first. This is Jacques in As You Like It:
'I have neither the scholar's melancholy, which is emulation; nor the musician's, which is fantastical; nor the courtier's, which is proud; nor the soldier's, which is ambitious; nor the lawyer's, which is politic; nor the lady's, which is nice; nor the lover's, which is all these; but it is a melancholy of mine own, compounded of many simples, extracted from many objects, and, indeed, the sundry contemplation of my travels; in which my often rumination wraps me in a most humorous sadness.'Act 4, Scene 1.
I'm quoting it to get in the wonderful "scholar's melancholy, which is emulation" They had the Research Excellence Framework in the old days too it seems.

Friday, November 13, 2009

Two notices

Two people gave me nice signs today for this blog.

James Mosley kindly sent me this photo he took sometime in the 70s – self-explanatory, I think, at least in more literate times. In case you can't read it, the top line says 'Artillery danger area'. I've been reading it aloud, trying out different accents. 

Jenny came back from India with this one – we're thinking of putting it on our fence and pointing it at the students across the road from us. 

Friday, November 06, 2009

Credit where it's due

After posting about the renaming of buildings at Guy's and St Thomas' Hospital, I remembered they were a client of our wayfinding team at Enterprise IG. Checking up I find it was indeed our trusty wayfinders, Colette Jeffrey and Alison Richings who were responsible. Uncommon sense, in fact.
Colette (under her former surname Miller) with David Lewis researched and wrote the standard work on wayfinding for healthcare sites for the NHS. She led wayfinding projects for around 25 hospitals, and is now to be found teaching at Birmingham City University.