Saturday, November 16, 2013

Getting naked in Glasgow?

Please dispose of your pants in designated receptacles.

Why is so much market research incompetent?

Everyone now and then I get sent a questionnaire, and I try to help by responding. Today I got one from All Bar One (bar + food chain), who said I'd used their wifi recently (i.e., that's how they got my name).

These questionnaires almost always have an impossible question. In this case it was 'how often do you eat out at All Bar One'. The answer is 'never', which means all the follow-up questions are impossible. I can lie, or I can crash out.