Thursday, August 06, 2020

What 3 TVs

If you try to choose a TV you could find yourself comparing the merits of a LG 55UN80006LA, Samsung UE50TU8507UXXU or a Sony KD55XH8096BU. Or how about a Panasonic TX-50HX580B?

You have no hope of retaining any of these model names in your head. So how are you supposed to think through your decision, read reviews and find the model online, or check where the cheapest price is. You can cut and paste and search, but the algorithms are ahead of you and insert other models into the search results.

The electronics industry could learn from What3words. This is the brilliant app that assigns a unique set of three random words to each 3m square of the planet. So GPS co-ordinates 51.520847, -0.19552100 become filled.count.soap.

You could ask... why not just give the GPS coordinates? Well just try reading those out accurately when you're calling mountain rescue. What3words is a brilliant tool that understands that most humans can remember words a lot better than they remember numbers. It's information design, actually.

So I look forward to the day when I can choose my next TV that way. How about a Panasonic boot.fidget.balloon or a Samsung stapler.butterfly.fruitcake?

Seriously, which of these is the easiest to remember?