Tuesday, January 14, 2014

Ageing boomers

A few weeks ago I posted a moan about ageist ads on Facebook. Then I posted about some instructions I couldn't understand. 

Now I get an email from the University of Cambridge Engineering Department advertising courses on inclusive design. As they put it, "Poorly considered design affects millions of people in the UK and worldwide – in particular, the ageing, baby-boomer generation – who have difficulty using everyday products and services, from mobile phones and food packaging to telephone banking" 

Ah, I get it now. For years, we baby boomers, born in the years after the war, were the rock and roll generation, the hippies who broke the mould. I think we were probably the generation who developed personal computers and the internet. But now we're hitting our sixties, we are old people 'who have difficulty using everyday products and services'. 

Sorry, Clas Ohlson, it isn't you, it's me. I will ask the next young person who comes to our house to programme that timer for me.

If you want to know more about that Cambridge department (they are very good), the link is www.inclusivedesigntoolkit.com