Tuesday, May 19, 2015

Age bands again

A little while I go I posted this complaint against market researchers who use 55+ as a single age band.

Because I am 55+ I am a prime target for Saga, the financial services and travel group who specialise in the over 50s. So I was quite pleased to see their age bands were more sensitive:

However, expect a repeat rant when I hit 80. At that age, of course, the phrase 'which age category you fall into' will take on a whole new meaning.