Wednesday, January 20, 2021

10.30am

This sign outside a church in Bath shows good design thinking. 

It's on a busy road but drivers might glance across.

We know it's a church. We know they meet on Sundays. The only thing that's worth saying legibly enough to be read at a glance is '10.30am'. And the sheer size of it gives a strong affordance of 'you're invited'.